Canvas is a network of artists and creative professionals. It provides a platform for cultural impact and creative growth through the production of unconventional exhibitions, the activation of uncommon spaces, and collaboration on artistic and commercial endeavors.
Part of my role as Lead Graphic Designer at Canvas Chicago was to generate Decks to summarize project goals and outline deliverables to incentivize sponsorship for Voyager’s New Year and Sub Chroma event productions. Above shows sketched renderings that illustrate the interactive aspect of the virtual reality tool. At points of the Sub Chroma event the public used the VR system to play one-of-a-kind independent games designed and curated by local game designers, draw utilizing Google Tilt Brush that was projected on the wall in real-time, or observe street artists virtually paint the walls with real-time projection mapping.
I designed display badges for marketing pre-sale tickets. Badges were designed for our social media accounts to advertise specific times and events. We found marketing to be most effective with specially designed badges for Artists, Musicians, Collaborators, and Sponsors, each highlighting the person in connection to the event. Artists, Musicians, Collaborators were encouraged to share with their fans, resulting in a wider market reach. Main platforms used were Instagram and Facebook.
Added DRMBT, Sub Chroma, Canvas Logo Animated reveal to complement VJ work done by VJ artist Dream Bait for Instagram specific advertisement.